RUOXUAN'S ONLINE
WORKS EXHIBITION
Aesop: A Voyage to self
"Aesop: A Voyage to Self"
"Aesop: A Voyage to Self " is an exhibition that explores the idea of people calming their minds, feeling the world, and the passage of space and time. The exhibition showcases a collection of art pieces, installations, and interactive displays that examine the connection between nature and oneself in generating self-discovery.
The exhibits explore how in today's busy society, people stop their busy steps to improve themselves. Embrace the slow and healthy life, get closer to nature, rediscover skincare and be kind to all outer and inner selves.
Booklet display
This is our proudest work after nearly a month and a half of production. From color correction to paper selection, we put our hearts and souls into every aspect of its creation. In my opinion, this is the work that I am most satisfied with among all of my creations.
Marketing Strategy
Communication Messages:
1. Aesop is committed to sustainability and uses recycled materials for its installations.
2. The brand is showcasing traditional Singaporean culture through the use of rattan and wind chime installations.
3. Aesop14 and "A Voyage to Self" are meant to promote physical and mental well-being through educational campaigns and interactive exhibits.
Our Campaign
Aesop14
Aesop14 is the first part and it is an online pre-launch event. Aesop14 aims to promote the habit of adopting one good habit per day. We update our followers with healthful and enriching knowledge every day for fourteen days. We also use this opportunity to promote our exhibition.
"Aesop: A Voyage to self"
Our exhibition, "A voyage to self," is our second event which will be launched after the Aesop14 preheating campaign. It includes traditional Singaporean culture of rattan and sustainable wind chimes installations. These installations, once understood, also promote self-improvement and knowledge enrichment. We hope that Aesop online and our exhibition complement each other.
